Build a strategic content calendar aligned with business goals that maximizes engagement.
A strategic content calendar is the difference between social media that drives business results and social media that wastes time.
Define 4-5 content pillars. Follow the 80/20 rule. Post 3-5 times per week. Mix carousels, reels, stories, polls, and static posts. Track engagement rate, reach, saves, shares, and click-through rate.
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